Let the Good Times Roll by Guy Kawasaki: The Top Ten Lies of Entrepreneurs

Let the Good Times Roll by Guy Kawasaki: The Top Ten Lies of Entrepreneurs

A humorous and insightful blog write up of a list of "top 10" (11 actually) lies entrepeneurs make when pitching business ideas to VCs. I would add that these lies are also perpetuated and retold to potential employees in hiring and to customers and partners when selling. Basically, most of these "lies" could be called "rhetorical techniques" used by businesses and individuals in varying stages of development (even well-established ones) to persaude others of the value of a new idea, product, strategy, etc.